IMAGES London
Last updated: 6 November 2024
IMAGES London (“we,” “us,” or “our”) operates [www.images-beauty.co.uk] (“Website”) and manages in-salon services at our Clapham Common location. This Privacy Policy outlines how we collect, use, and protect your personal information, in compliance with the UK General Data Protection Regulation (GDPR) and relevant privacy laws. By using our Website or services, you agree to the terms of this policy.
1. Contact Information
Data Controller: IMAGES London
Address: 7 The Pavement, London SW4 0HY
Email: info@images-beauty.co.uk
Phone: 02076228711
Data Protection Officer (DPO): Ms. Hannah (Contact: gdpr@images-beauty.co.uk)
2. Information We Collect
We collect and process various types of personal information for our services. These include:
• Personal Identification Data: Name, email address, phone number, address, and date of birth (when relevant).
• Account Information: When you create an account on our Website, we collect login credentials, service preferences, and any associated details.
• Transaction Data: Payment information, billing address, order history, and service bookings.
• Health Information: Details relevant to your beauty treatments (e.g., skin conditions or allergies) that may be disclosed during consultations.
• Technical and Usage Data: Information from cookies and tracking technologies, such as IP address, browser type, device information, and user interactions with our Website.
• Marketing Preferences: Opt-in/out preferences for receiving marketing communications.
3. How We Use Your Information
We use your personal data for the following purposes:
a. Service Provision and Fulfillment
• Bookings and Appointments: To schedule and manage your appointments, track preferences, and provide requested services.
• Account Management: To create and maintain your account, provide access to your dashboard, and enable personalized services.
• Payment Processing: To process your payments securely and manage invoices or refunds.
• Order Fulfillment: For orders involving beauty products, vouchers, or gift cards.
b. Customer Support
• Customer Assistance: To respond to your inquiries, resolve any issues, and provide information about your treatments or orders.
• Feedback and Reviews: To collect customer feedback and improve our services based on customer needs.
c. Marketing and Promotions
• Promotional Content: With your consent, we send promotional offers, news, and special discounts. You may unsubscribe at any time via the link in our emails.
• Targeted Advertising: To run marketing campaigns on platforms such as Facebook Ads, Instagram Ads, and Google Ads. We may share data in a way that enables these partners to provide relevant offers.
• Insights and Analysis: Using GA4 and Google Tag Manager, we analyze customer behavior on our Website to improve the content and services we provide.
d. Compliance and Legal Obligations
• Data Retention: We retain necessary data for legal and accounting purposes and to comply with regulatory requirements.
• Fraud Prevention: To prevent fraudulent activities and protect our business interests and customer data.
4. Legal Basis for Processing Data
Our processing of your data relies on one or more of the following legal grounds:
• Consent: For marketing communications and targeted advertising, we request and rely on your consent, which you may withdraw at any time.
• Performance of a Contract: Processing your data to fulfill service bookings and product orders.
• Legitimate Interest: To improve our services, analyze Website traffic, and respond to customer inquiries.
• Legal Obligation: Compliance with regulatory and legal requirements, such as accounting and record-keeping.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our Website to enhance user experience, gather usage data, and support our marketing activities. Types of cookies include:
• Essential Cookies: Necessary for basic Website functionality.
• Analytics Cookies: Used by GA4 and Google Tag Manager to gather data on Website traffic and user behavior.
• Marketing Cookies: Used to deliver targeted ads across platforms (Facebook, Instagram, and Google Ads).
You may manage or disable cookies through your browser settings. However, disabling cookies may limit certain functionalities of our Website.
6. Data Sharing and Disclosure
We do not sell your personal data. We may share your data with third parties in the following cases:
• Service Providers: We work with trusted providers who assist in our Website operations, payment processing, and marketing (e.g., Google, Facebook). They only access your data to perform specific tasks on our behalf and are obligated to safeguard your information.
• Legal Requirements: If required by law, court orders, or to protect our rights, safety, or property, we may disclose your data to relevant authorities.
• Business Transfers: In the event of a business transfer, merger, or acquisition, your data may be transferred as part of the business assets.
7. Data Security
We implement technical and organizational measures to secure your data from unauthorized access, loss, misuse, or alteration. These include:
• Encryption: Sensitive information is encrypted during transmission.
• Access Control: Access to your data is limited to authorized personnel and service providers.
• Regular Audits: We conduct periodic security reviews to uphold data protection standards.
8. Data Retention Policy
We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. Our retention periods adhere to industry standards and are as follows:
• Account Data: Retained for 2 years after account inactivity or deletion, unless a longer retention is legally required.
• Transaction Data: Retained for 6 years for compliance with accounting and legal obligations.
• Marketing Data: Retained until you unsubscribe or withdraw consent.
• Customer Support Data: Retained as long as necessary to resolve inquiries or issues.
9. Your Rights under GDPR
As a data subject, you have the following rights under the GDPR:
• Right to Access: You can request a copy of your personal data that we hold.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data where certain conditions apply.
• Right to Restrict Processing: You can ask us to limit data processing in certain circumstances.
• Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format.
• Right to Object: You may object to processing for direct marketing or based on legitimate interests.
• Right to Withdraw Consent: Where consent is the basis for processing, you may withdraw it at any time.
To exercise these rights, please contact our DPO, Ms. Hannah, at gdpr@images-beauty.co.uk. We will respond within one month of receiving your request.
10. Children’s Privacy
Our services are not directed toward individuals under 16, and we do not knowingly collect data from them. If we become aware of any such data, we will delete it promptly.
11. Third-Party Links
Our Website may include links to third-party websites. We are not responsible for the privacy practices of these sites. We recommend reviewing their privacy policies before disclosing any personal information.
12. Updates to This Privacy Policy
We may periodically update this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will be posted on our Website with the latest revision date.
For questions or concerns about our Privacy Policy or data practices, please contact us at info@images-beauty.co.uk or gdpr@images-beauty.co.uk.